Marketing within the retail channel represents one of the most important elements of success for any gift card program. Retail marketing can drive increased brand awareness, customer acquisition and sales growth. Navigating the available opportunities, measuring ROI and negotiating against competing brands can be a challenge. Topps Digital Services provides clients comprehensive retail and digital marketing support. By leveraging 10+ years experience working with retailers, Topps Digital Services can help brands identify, secure and analyze the right opportunities.