By Ashley Girsch, VP, Operations, and Kelly Solko, Senior Global Print Buyer More than ever, gift card fraud is top of mind for merchants and

The question that many brands ask is “how can I make my brand stand out at retail”? While it is important to consider how many pegs your brand is awarded or where on the display your card is placed, many brands still get lost in the hundreds of options at retail.

One industry feeling the impact of the shift to streaming content is the gift card industry. Once primarily a vehicle for gift giving, gift cards for streaming content are now seen as a ‘must have’ payment vehicle for most streaming brands.