Program Requirements

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As your brand considers launching a gift card program, there are 6 key components that are required for any launch. Companies must decide whether to build in-house expertise in the following areas or to partner with third party providers for each. Topps Digital Services provides or connects you to a solution for all 6 – follow the links below to learn more. 

Program Management

A team dedicated to managing all aspects of a program.
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Processing

Data/code generation and source of truth for all activations and redemptions.
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1st Party Distribution

The sale of physical cards and digital codes (eGift) to consumers and corporations in a client branded experience online or in-app.
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3rd Party Distribution

The sale of physical cards or digital codes by traditional retailers (gift card malls), online retailers, B2B sites and many other alternative locations.
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Card Production

Physical card production management using approved artwork and data to support physical retail locations globally.
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Issuance

TDS can connect you to an issuer to ensure compliance with all gift card tax & legal requirements. Hold or remit funds.
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