TDS Quarterly e-Newsletter Q3 2021

By Topps Digital Services

Welcome to the Topps Digital Services quarterly gift card industry update, where you can find out about the latest gift card industry trends.

Topps Digital Services Announcements

You can stay updated on all things Topps Digital Services by following us on our social media pages, which you can find at the end of this newsletter!

Juneteenth

In honor of Juneteenth this year, TDS took the opportunity to support our local Twin Cities community. Through the TDS Gives Back Program, TDS donated to 3 community-run organizations – Groveland Food Shelf, Second Harvest Heartland, and Urban Roots. TDS is proud to support these wonderful causes and wants to encourage everyone to support those who need it most.

The Gift Club

We have joined The Gift Club as a Gold level member. The Gift Club is an industry organization highlighting experts in the gift card, loyalty, rewards and incentives space. You can visit our profile in the supplier directory by clicking the image above.

Website Updates 

Topps Digital Services is excited to share our website revamp with you! Some new features include the TDS “Our Story” timeline highlighting our history as a company, an international section featuring our global footprint and regional insights, easier navigation throughout the website and updated visuals throughout!
You can see all of the changes for yourself by visiting us at ToppsDigitalServices.com

Insights from the TDS Annual Gift Card Survey

Knowing key gift card statistics is a big factor in guiding strategies for successful gift card programs. Topps Digital Services runs an annual survey to keep a pulse on the latest industry trends. From 2019-2021, TDS has collected over 3,000 responses from gift card purchasers and recipients. TDS will be releasing the full gift card survey insights report in a separate newsletter soon. Here is a preview of what is to come.

Gift Card Fraud

More than ever, gift card fraud is top of mind for merchants and brands. Gift card fraud is a massive problem – according to the Better Business Bureau (BBB)’s Scam Tracker, losses from gift card fraud nearly tripled between 2017 and 2020 with a median loss of $700 in 2020.1 Gift card scams can appear in many forms – the FTC found that the most common scams come in the forms of government imposter scams, family/friend imposter scams, and tech support scams.2
 
Since fraud can cause problems in many different ways, your brand has to stay innovative in its defense. That includes preventing fraud in the online redemption flow, using print tactics for your physical card, and even preventing fraud at the store your card is located. So how can your brand stay vigilant in the fight against fraud? You can learn how by reading our blog, Gift Card Fraud: How to fight the fraud battle.
Topps Digital Services offers a unique approach to global gift card processing and program management. The TDS platform is one of the largest networks globally with over 4M points of distribution in over 40 countries. Clients leveraging our global suite of services include Netflix, Uber, DoorDash, Nike, Twitch, Airbnb, Instacart and more!
 
For more information contact us at Info@ToppsDigitalServices.com

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